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Wisconsin School News - Advertising
Wisconsin School News has been a trusted source of information for Wisconsin school leaders for more than 70 years.

The Wisconsin Association of School Boards (WASB) offers several premier advertising opportunities to organizations interested in getting in front of Wisconsin public school leaders.

The WASB's magazine, Wisconsin School News, has been published since 1944 and is a respected source of information for public school leaders across Wisconsin.

Our readership includes school board members, superintendents, school business officials, and other public education stakeholders. Most importantly to our business partners, Wisconsin School News is read by public school leaders with purchasing and decision-making power. Our public schools significantly contribute to the state and regional economy. Advertising in our flagship publication is a great way to connect with school leaders across the state.

  • Circulation - 4,500
  • 100 Percent Membership - All 424 of Wisconsin's public school districts receive Wisconsin School News
  • 2,800+ school board members
  • 424 superintendents
  • 300+ school business officials
  • More than 86 percent have a college degree or higher
  • 58 percent have completed post-graduate studies
The 32-page magazine, published 10 times a year in an 8'' x 10.5'' format, can provide your business with effective and economical coverage of the state's elementary and secondary public school markets.
Submitting Your Ad

High-resolution PDFs or JPEGs of ads, insertion orders and alterations must be emailed no later than the 1st of the month preceding the month of ad publication.

For Example: May Issue - Artwork due: April 1 Issue mailed: April 15

Please email ads (files under 10mb, if larger contact us and we can arrange ftp transfer.) as high-resolution PDFs or JPEGs (CMYK mode) to:

Shelby Anderson, WASB communications specialist, sanderson@wasb.org

Rates and Specifications
Color Ad Rates 1x 4x 10x
Full Page $2,105 $1,885 $1,735
Full Page - Inside Front Cover $2,215 $2,090 $1,935
Back Cover $2,245 $2,115 $1,935
Two-Thirds Page $1,500 $1,425 $1,300
Half Page $1,145 $1,095 $995
One-Third Page $870 $815 $765
Quarter Page $740 $690 $610
**WASB Service Associates receive a 10 percent discount on advertising.
All rates are net.
Ad Sizes
Full Page
8.25'' x 10.75'' (bleed)
One-third page square
4.25'' x 4.375''
One-third page vertical
2'' x 8.75''
Half Page
6.5'' x 4.375''
two-thirds page vertical
4.25'' x 8.75''
quarter Page
4.25'' x 3.375''
Back Cover
6.25'' x 6.75''

Wisconsin School News - 2016 Editorial Calendar

Month(s) Topic Ads Due
Jan.-Feb. Focus on technology Nov. 27
March State Education Conv. recap Jan. 27
April Health sciences/character education Feb. 26
May New findings in cognitive sciences March 25
June-July Celebrating graduation April 28
August Student wellbeing/school sustainbility programs June 24
Sept. Breaking down suspension rates July 28
Oct. School-business partnerships Aug. 26
Nov. State Education Conv. preview Sept. 28
Dec. Engineering academies Oct. 28

Reserve Your Ad Space Today!

Click on the registration button below to apply online.   Or download a PDF of the Wisconsin School News advertising contract.
WASB Services Meetings & Events Products & Publications School Law Information Service Associates WASB Insurance Plan
122 West Washington Avenue | Suite 400 | Madison, Wisconsin 53703-2761 | Phone: 608-257-2622 | Fax: 608-257-8386 | Email: info@wasb.org