Wisconsin School News – Advertising
Wisconsin School News has been a trusted source of information for Wisconsin school leaders for more than 70 years. Our readership includes school board members, superintendents, school business officials, and other public education stakeholders. Wisconsin School News is read by public school leaders with purchasing and decision-making power. Advertising in our flagship publication is a great way to connect with school leaders across the state.
Circulation
- Circulation – 4,500
- 100 Percent Membership – All of Wisconsin’s public school districts receive Wisconsin School News
- 2,800+ school board members
- 420+ superintendents
- 300+ school business officials
The 36-page magazine, published 10 times a year in an 8” x 10.5” format, can provide your business with effective and economical coverage of the state’s elementary and secondary public school markets.
Reserve Your Ad Space Today!
2020 Editorial Calendar
January/February – Career Readiness
March – State Education Convention Wrap-Up/Launch of WASB Centennial Celebration (1920s)
April – New Board Members/Centennial (1930s)
May – Governance/Centennial (1940s)
June/July – Future Ready Schools/Centennial (1950s)
August – Curriculum/Centennial (1960s)
September – Career Pathways/Centennial (1970s)
October – Green & Healthy Schools/Centennial (1980s)
November – State Education Convention Preview/Centennial (1990s)
December – WASB Business Honor Roll/Centennial (2000s)
Ad Rates and Sizes
Ad Rates
| 1X | 4X | 10X | |
| Full Page |
$2,265 |
$2,120 | $1,950 |
| Full Page – Inside Front Cover |
$2,490 |
$2,355 | $2,150 |
| Back Cover |
$2,520 |
$2,380 | $2,180 |
| Two-Thirds Page |
$1,685 |
$1,600 | $1,460 |
| Half Page |
$1,290 |
$1,215 | $1,130 |
| One-Third Page |
$980 |
$920 | $860 |
| Quarter Page |
$835 |
$780 | $700 |
| Sticky Note |
$900 |
$875 | $850 |
**WASB Service Associates receive a 10 percent discount on advertising. All rates are net.
Ad Sizes
File Formats
File Formats
Mac or Windows accepted:
- Adobe Acrobat PDF/X-1a (Preferred)
- Adobe Photoshop (jpegs must be 300 dpi)
File Resolution
- Graphics for color ads must be 300 dpi in CMYK mode (not RGB)
- Graphics for black and white ads must be 300 dpi in grayscale mode (not RGB or CMYK)
Mechanical Specifications
- Trim size: 8″ x 10.5″
Full page ads, please note:
Full page bleed (trim size) 8″ x 10.5″. Must add 1/8″ bleed – 8.25″ x 10.75″. Please allow 0.25″ safe zone, keep logos and text within 7.5″ x 10″.
Complete a Wisconsin School News Ad Contract 2020-21 or contact Sheri Krause, WASB Director of Communications, at 608-512-1705 or skrause@wasb.org or Terri McCarthy, WASB advertising consultant, at 608-556-9009 or tmccarthy@wasb.org.
