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Wisconsin School News – Advertising

Wisconsin School News has been a trusted source of information for Wisconsin school leaders for more than 70 years. Our readership includes school board members, superintendents, school business officials, and other public education stakeholders. Wisconsin School News is read by public school leaders with purchasing and decision-making power. Advertising in our flagship publication is a great way to connect with school leaders across the state.

  • Circulation – 4,500
  • 100 Percent Membership – All of Wisconsin’s public school districts receive Wisconsin School News
  • 2,800+ school board members
  • 420+ superintendents
  • 300+ school business officials

The 36-page magazine, published 10 times a year in an 8” x 10.5” format, can provide your business with effective and economical coverage of the state’s elementary and secondary public school markets.

Reserve Your Ad Space Today!

2021 Editorial Calendar

January/February – Teachers of the Year/Food Insecurity

March – State Education Convention Wrap-Up

April – New Board Members

May – Governance

June/July – Curriculum

August – Student Achievement

September – Social Emotional Learning

October – Green & Healthy Schools

November – State Education Convention Preview

December – WASB Business Honor Roll

Ad Rates and Sizes
Ad Rates
  1X 4X 10X
Full Page


$2,120 $1,950
Full Page – Inside Front Cover


$2,355 $2,150
Back Cover


$2,380 $2,180
Two-Thirds Page


$1,600 $1,460
Half Page


$1,215 $1,130
One-Third Page


$920 $860
Quarter Page


$780 $700
Sticky Note


$875 $850

**WASB Service Associates receive a 10 percent discount on advertising. All rates are net.

Ad Sizes



File Formats
File Formats
Mac or Windows accepted:
  • Adobe Acrobat PDF/X-1a (Preferred)
  • Adobe Photoshop (jpegs must be 300 dpi)
File Resolution
  • Graphics for color ads must be 300 dpi in CMYK mode (not RGB)
  • Graphics for black and white ads must be 300 dpi in grayscale mode (not RGB or CMYK)
Mechanical Specifications
  • Trim size: 8″ x 10.5″
Full page ads, please note:

Full page bleed (trim size) 8″ x 10.5″. Must add 1/8″ bleed – 8.25″ x 10.75″. Please allow 0.25″ safe zone, keep logos and text within 7.5″ x 10″.

Complete a 2020-21 Advertising Contract or contact Sheri Krause, WASB Director of Communications, at 608-512-1705 or or Terri McCarthy, WASB advertising consultant, at 608-556-9009 or

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